When I had my daughter Freyja in 2018, I couldn't find any toys that were sustainable, beautiful and contributed to a meaningful cause, amongst the abundance of plastic on offer. 


Gender equality, especially in developing countries like Iran where I was born, was always something I wanted to play a part in improving. 


These two desires are how the concept of Foxy Beginnings came to life. A business where dolls are made by women artisans from their homes in the developing world, providing sustained employment and financial independence. 


I hope to welcome you into the Foxy Family soon.